AgStar Financial Services Unveils New Logo
MANKATO, Minn. (September 26, 2011) — AgStar Financial Services, ACA, a value-added financial services company owned by its client-stockholders, is thrilled to unveil its new corporate logo. The facelift unites all business segments under one visual brand identity to reflect an integrated strategy when serving farmers, ranchers, rural home owners and agribusinesses. Through more than 95 years of service, AgStar has built a strong brand in the farm credit system serving its 25,000 clients.
“Our brand identity is our most visible symbol and stands for everything we do and say about our company,” stated AgStar’s President and CEO Paul DeBriyn. “It reflects the integrity, stability and reliability our clients depend on when it comes to helping them achieve their goals. This updated logo is modern, fresh and clean, projecting optimism and innovation.
“We believe we’ve implemented a consistent look and feel for all of our collateral, communications and advertising that manifests the ‘AgStar Way’ our clients have come to know and relate to, like client service, a passion for agriculture, going the extra mile and finding ways to help our clients succeed.”
Below are examples of the previous AgStar logo (left) and the updated logo (right).
AgStar Financial Services’ business units including, AgStar Home Mortgage Services,
The Fund for Rural America and Rural Capital Network will use the updated logo. The updated brand design also aligns the company’s succession, planning, tax and accounting services division, Lookout Ridge Consulting, with AgStar. Agri-Access, a subsidiary of AgStar, will retain its current logo.
"The new brand identity is the visual expression of the evolution of an organization that is on the brink of beginning its second century of serving clients,” continues DeBriyn. “We’ve modernized our corporate identity, but there’s nothing new about the way we’ve been helping our clients succeed for generations. Because we live and work right alongside our clients, they know they can always turn to a familiar partner who understands what they’re up against, day after day. That will never change.”
About AgStar:
AgStar Financial Services, ACA, headquartered in Mankato, Minn., employs more than 600 full-time team members. The company is part of the national Farm Credit System and has a public mission to serve 69 counties in Minnesota and northwest Wisconsin. AgStar’s industry specialization, client segments and market delivery systems result in diversification nationwide. The company has expertise in the corn, soybean, swine, and dairy and bio-energy industries. AgStar has developed successful programs in loans, leases, crop insurance, tax services, accounting, consulting and rural home mortgages. As a value-added financial services cooperative, AgStar allocates patronage dividends to its 14,000 stockholders. The company is also committed to giving back to rural residents, organizations and communities through AgStar’s Fund for Rural America. Visit www.AgStar.com for more information.
Contact: Heather Leiferman
Heather.Leiferman@AgStar.com
507-529-2087
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